Aria Biswas is a marketing strategist and producer specializing in brand experiences and cannabis events. As Head of Experiential Marketing at Meadow, she led production for Meadowlands and created compliant sales experiences at major industry events.
Posts by Aria Biswas
Mobile Cannabis Dispensaries: The Ice Cream Truck Delivery Model
Vehicles operate as roaming mini-dispensaries with precise geofencing, automatic dispatching of drivers, customized menus, real-time inventory reporting, and geo-targeted SMS marketing.
With cannabis still banned at the federal level, the lack of access to traditional funding institutions for cannabis businesses has historically created challenges for managing cash flow.
7 Proven Strategies to Bring New Customers into Your Dispensary
Are you looking to bring in more customers and patients through your doors? As the cannabis market continues to expand and become more competitive, dispensaries all over the country are struggling to find ways to stand out from the competition.
Seamless In-Booth Event Sales for Brands at Hall of Flowers (Plus: Download The Ultimate Guide to Cannabis Events!)
It's easy for brands to upgrade their arena booth with Meadow's full-service event solution allows exhibitors to compliantly make sales, directly from their booths.
Selecting the Right Cannabis Dispensary POS System for 2023
Running a successful dispensary in 2023 means having the right Point of Sale (POS) system and support team in place. The good news is that there are many options to choose from, but how can you know which one will best suit your store's needs?
Cannabis Marketing for Dispensaries: Best Practices for 420
Dispensaries can use their full visibility into customer data (the who, when, what, where, buying history and buying patterns) to deploy sophisticated marketing campaigns and use marketing budgets effectively.
Boost Dispensary Sales and Customer Retention: Nurturing VIP Customers for Success
VIP dispensary customers are invaluable assets who should be taken care of properly if you want their continued support and patronage. Fortunately, there are plenty of ways that you can show appreciation for these special guests without breaking the bank.