Colleen has worked in tech, cannabis and communications for over a decade, specializing in retail strategy, industry leadership, and operations. She creates resources to empower dispensary teams, drive success, and highlight innovative retail models.
Posts by Colleen
Dispensary Customer Retention: Keeping Your VIPs in 2026
Dispensary customer retention, step by step: define your VIP tier, build a compliant loyalty program, protect margin, and win back lapsed regulars.
Dutchie Plus Is Sunsetting: What Dispensaries Should Do Next
The Dutchie Plus sunset arrives in 2026. Here's what stops working, what it means for your SEO and integrations, and how to migrate without losing orders.
Budtender Incentives: Motivate Your Team and Lift Sales
How budtender incentives boost dispensary sales and cut turnover, five plays you can run this week, and how Meadow and SparkPlug automate the whole thing.
California Cannabis Delivery Ledger Requirements: A Compliance Guide
How California's delivery inventory ledger works: what CCR Section 15049.3 requires, what to record on every trip, penalties for violations, and how to verify your ledgers are reaching Metrc.
Smarter Ways to Discount: Building a Profitable Dispensary Discount Strategy
How to build a dispensary discount strategy that grows profit, not just traffic; which promotions to run, when to run them, and how to protect your margins.